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Friday, November 17, 2017


Ever wondered on how to create Instagram worthy content? 

It's all about creating your own unique content and most importantly, you need to have the Instagram app on your phone or tablet. If you don't have the app, make sure to head to the App store or Android store and to start creating your own profile and content. Creating worthy content all comes down to how you look to communicate an image - whether it's showing off your pair of favourite sneakers or perhaps a skyline view from New York. Find yourself an interest whether it be cars, makeup or whatever you fancy and learn to engage with your followers/fans/readers by posting photos that would capture interest. 

Instagram has grown exponentially over these past few years which has led to more users out there growing their own profile, page and even for businesses. Nowadays businesses are approaching Influencers more, as it's an effective marketing approach by tapping into a certain niche markets just like Generation Y and the Millennials. Let's be honest, these days it's all about scrolling through our News Feed on Instagram or Facebook which gets the message across for brands to end users. Personally, it's easier to remember content that I come across on my social media feed as compared to other marketing channels. (This varies from person to person of course). 

Here are my Top 5 Tips on how to create Instagram worthy content and going about with contacting influencers: 

  • TIP #1: Use your iPhone (Generation 6 and up) because let's be honest it's all about having an authentic vibe with your photos which can earn you more engagement. Be authentic and real. 

Image source: Mashable
  • TIP #2: Plan ahead as this reduces stress and gives you a better idea on how to build your content. Look to simplify things rather than over complicate things, whether this be the location, props or lighting. Get a notebook and start jotting down your ideas. 
  • TIP #3: Make sure there's good lighting as this tremendously helps with how your pictures turn out overall. I like to go with a mix of natural and artificial lights but we all know that natural light is always best. It can be tricky when you're indoors but always look to find a space with good lighting! 

  • Tip #4 - Have fun with your content by simply being yourself. Only you know what works and what doesn't. After all it's all about creating unique content and showing it to the whole world. 
  • Tip #5 - If you're a business and seeking to contact Social Media Influencers, simply visit Phlanx where it's an online marketplace for businesses to connect with Influencers. There's an extensive database of Influencers focusing on beauty, lifestyle, fashion, sport, food and more. This cross-collaboration portal allows businesses to post and respond to each other on joint proposals which can be in the form of gifted products for events, product placement or even via Influencer collaboration. Businesses can search for Influencers based on various filters such as location, category and size of the following. Phlanx is a great tool for businesses to seek what they need and tailor it to their own marketing briefs. 

I hope you enjoyed my top tips on how to create instagram worthy content and how businesses can tap into the world of Social media Influencers! 



  1. No doubt social media has captured all attentions of whole world.Its good platform indeed to convey your ideas and thoughts but honestly i even never used instagram.Liked your article.

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